Connecting Sales and Marketing
It's no secret that sales and marketing aren't always on the same page; yet both teams have the same goal in mind - driving more interest that leads to increased revenue. So how do you bridge the gap? Our Crossing the Sales and Marketing Divide brings your team together to create a shared vision, story and action plan that will bring new levels of confidence, consistency and success to your sales and marketing efforts.
This module brings both teams together to create a compelling "story" that will resonate with your leads and prospects. Working in teams, salespeople and marketers will:
- Build the most compelling messages via email
- Develop a script that pulls in the key messages that can be used for follow up calls
- Create objection handling responses that will result in confident discussions
This session is ideal for sales professionals, marketers/marketing managers, and lead/business development representatives.